Error loading page.
Try refreshing the page. If that doesn't work, there may be a network issue, and you can use our self test page to see what's preventing the page from loading.
Learn more about possible network issues or contact support for more help.

White Papers For Dummies

ebook

A fast and easy way to write winning white papers!

Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.

The fact-based documents known as white papers have been called the "king of content." No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.

Where white papers were once used only by technology firms, they are becoming "must-have" items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.

But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who's done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier.

White Papers For Dummies will help you to:

  • Quickly determine if your B2B firm could benefit from a white paper
  • Master the three phases of every white paper project:
    planning, production, and promotion
  • Understand when and how to use the three main types of white paper
  • Decide which elements to include and which to leave out
  • Learn the best practices of seasoned white paper researchers and writers
  • Choose from 40 different promotional tactics to get the word out
  • Avoid common mistakes that many beginners make

  • Expand title description text
    Publisher: Wiley

    Kindle Book

    • Release date: March 14, 2013

    OverDrive Read

    • ISBN: 9781118497050
    • Release date: March 14, 2013

    EPUB ebook

    • ISBN: 9781118497050
    • File size: 2419 KB
    • Release date: March 14, 2013

    Formats

    Kindle Book
    OverDrive Read
    EPUB ebook

    subjects

    Business Nonfiction

    Languages

    English

    A fast and easy way to write winning white papers!

    Whether you're a marketing manager seeking to use white papers to promote your business, or a copywriter keen to break into this well-paying field, White Papers For Dummies gives you a wealth of practical, hands-on advice from one of the world's leading experts in the field.

    The fact-based documents known as white papers have been called the "king of content." No other B2B marketing piece can do more to generate leads, nurture prospects, and build mindshare.

    Where white papers were once used only by technology firms, they are becoming "must-have" items in the marketing toolkit for almost any B2B firm. Practically every startup must produce a white paper as part of its business planning.

    But writing effective white papers is a big challenge. Now you can benefit from the experience of a white paper specialist who's done more than 200 projects for clients from Silicon Valley to Finland, from mighty Google to tiny startups. Author Gordon Graham—also known as That White Paper Guy—provides dozens of tips and tricks to help your project come together faster and easier.

    White Papers For Dummies will help you to:

  • Quickly determine if your B2B firm could benefit from a white paper
  • Master the three phases of every white paper project:
    planning, production, and promotion
  • Understand when and how to use the three main types of white paper
  • Decide which elements to include and which to leave out
  • Learn the best practices of seasoned white paper researchers and writers
  • Choose from 40 different promotional tactics to get the word out
  • Avoid common mistakes that many beginners make

  • Expand title description text
    • Details

      Publisher:
      Wiley

      Kindle Book
      Release date: March 14, 2013

      OverDrive Read
      ISBN: 9781118497050
      Release date: March 14, 2013

      EPUB ebook
      ISBN: 9781118497050
      File size: 2419 KB
      Release date: March 14, 2013

    • Creators
    • Formats
      Kindle Book
      OverDrive Read
      EPUB ebook
    • Languages
      English